Kallee Kerestes Portfolio

In the year of 2018 I created an advertising campaign as an individual for my advertising principles class. We were asked to invent something that had never been done before and create a plan to advertise our product. I invented a self-heating jacket and this was parts of my plan…

The Logo:

Positioning: We will position Adventure Warm as the safest and most comfortable jackets to wear when it comes to being outdoors in the rough weathers and climates.

Why: I choose this statement because I think one really big priority in people’s lives is safety and doing outdoor activities can become really dangerous. It makes customers feel better when they have that comfort of knowing they did everything they could to be safe and if loved ones had people who enjoy going outdoors a lot and heard or saw this advertising and knew about this companies positioning then they would go buy the products because they would want there loved ones to be safe.

The Big Idea: I think creating a cloud named stormy would be a good idea that could be used in many variations. It could be a talking cloud that would create different climate and weather variations. We could have different actors hiking or snowboarding or doing some outdoor activity and the cloud comes and says something like it wants to stop these people from exploring or being outside and then makes it rain or snow or really windy but because one of people has the jacket on they can keep going while another person doesn’t and they have to stop what there doing and go home. The storm keeps following the person with the adventure warm jacket throwing every weather it can and that person, but it never stops, and the cloud gets frustrated. It would be humors and entertaining but also informing of the products and memorable.